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The FTC is in charge of keeping an eye on spurious claims from TV product ads — so ABC News sat down with FTC Chairman and friend-of-the-blog Jon Leibowtiz to discuss what manufacturers are, and are not, allowed to claim in their ads, as well as the hurdles the FTC faces in enforcing truth-in-advertising rules. Case in point, Oreck recently settled with the FTC over a vacuum that claimed to prevent the flu.
In a statement about the settlement the FTC said: The FTC's allegations involve the Oreck Halo vacuum and the Oreck ProShield Plus air cleaner. The Halo is an upright vacuum cleaner with a light chamber that generates ultraviolet light onto the floor while vacuuming. The ProShield Plus is a portable air cleaner that filters air particles using an electrostatic charge. The Halo retailed for $599.95, while the ProSheiled Plus cost as much as $399.95.
According to the FTC complaint, Oreck advertised these two products through infomercials, traditional television ads, print ads, in-store displays, and ads online. During the 2009 holiday season, online ads pictured the Halo and the ProShield Plus side by side under the headline "Introducing the Oreck Flu Fighters, Help Reduce the Flu on Virtually any Surface and in the Air in Your... Source

Oreck announced this weekend that they will be having a sale on vacuums, air purifiers, and steam mops. The sale includes up to $100 off vacuums that are normally priced $299 and up, up to $200 off on air purifiers, and 15% off steam mops that are
The Federal Trade Commission charged Oreck with making false and deceptive health claims regarding its Halo vacuum and ProShield Plus air cleaner products. (FTC File No. 102 3033). The FTC action was resolved with Oreck agreeing to pay the FTC $750000.
entered a home in the 6000 block of Forest Grove Drive in Piedmont Hills and stole a Phillips 42-inch LCD television valued at $800, a black PlayStation 3 valued at $300, PlayStation games valued at $400, and an Oreck air purifier valued at $300.
[Host]: “Well, now you can fight back with this, the new Oreck ProShield Plus, the air purifier that circulates the air to capture and kill many of the potentially Page 11 of 16 harmful things that may be in it. I know how harmful they can be because
City Tel( State e-mail Try an Oreck Air Purifier free for 90 days. ... An Oreck
Professional Air Purifier. Here's something you can try. ...
44 pages2004-10-25
An Oreck Professional Air Purifier. Here's something you can try. ... The Oreck
Professional Air Purifier uses the same advanced technology as the k US ...
64 pages2004-08
An Oreck Professional Air Purifier. Here's something you can try. ... Now place
the balloon at the top of an Oreck Air Purifier and watch what happens. ...
152 pages2004-11